"From day one, the women have been screaming and yelling, 'Where’s our stuff?' And we’ve taken notice," said Jeremy Jones, who we recently interviewed about his snowsports alliance Protect Our Winters (POW) (follow POW on Facebook for informing and entertaining posts). "It’s really common to see a lot of women in the backcountry freeriding," he noted. "Women don’t have the as much as of a need to be in the park learning a new trick like a lot of men do. Women are much more comfortable with cruising the whole mountain and enjoying that aspect of snowboarding."
Thanks for noticing, Jeremy.
In fall 2012, Jones Snowboards will release three women's boards, including one splitboard, the Solution. It probably goes without saying that the construction and materials are identical to their men's boards, but the sidecut, flex, length, and waist width have been tuned to benefit a lighter, smaller rider.
We admit, the Solution's Arctic Ocean map design drew us in like a magnet at Outdoor Retailer in Salt Lake City last week. Made for the complete big-mountain, trail-breaking backcountry experience, the early rise tip and tail will float on top even on the deepest powder days. Meanwhile the Mallow Magna traction on the inner and outer edges will keep you in control even on ice. It's identical to the Mothership, just split. Retailing for about $800, the Solution quickly pays for itself since you won't be buying a lift ticket.
Jones Snowboards will have three women's boards are the Mothership, Solution, and Twin Sister this fall. Roxy and Gnu will also have new ladies splitboards.
So, ladies, see you in the backcountry. —Mary Anne Potts